Tell us the promise. We run the logistics that keep it.
Middle Mile ships your orders from a network of vetted homes close to your customers, then runs the rest of your logistics toward the delivery promise you set. One contract, one price, one team to call.
No minimums · No lock-in · Live in about four weeks- 14:02Order placed on the brand's Shopify store
- 14:02Routed to the nearest location holding stock
- 14:40Picked and packed to the brand's written standard
- 15:10Tracking sent to the store and the shopper
- 17:30Handed to the carrier, same day
Order volume through the network tripled this year. Every service number held above 99% while it did.
You have been choosing between bad options.
Every option you have is built around someone else's assets: their warehouse, their minimums, their marketplace. None of them wins when you grow. So you end up babysitting your logistics instead of growing your brand.
| What you need | Pack it yourself | A 3PL | Amazon | Middle Mile |
|---|---|---|---|---|
| Fast delivery at a normal price | No | Partly | Yes | Yes |
| Costs you can forecast | Yes | No | Partly | Yes |
| Your packing standard, kept | Yes | No | No | Yes |
| Your time back for growth | No | Partly | Partly | Yes |
| Paid more only when you grow | No | No | No | Yes |
“What we found with most of the larger platforms was that they filtered out brands pretty quickly … through high fixed costs.”
Your order does not cross the country to reach a customer across town.
We copy how you already ship, then run it for you in a network of vetted homes. However many locations hold your stock, you only ever deal with us.
- 01An order lands from your store at checkout
- 02It routes to the nearest location holding your stock
- 03An operator picks and packs it to your written standard
- 04It ships the same day if it arrives before 4pm
- 05Tracking goes to your store and your customer
- 06Anything goes wrong, you call one team: us
- Vetted operators
- Mostly stay-at-home parents, each through an 18-point check, who treat your orders like their own.
- Live in about four weeks
- Plan, connect, train, launch. Works with Shopify, Faire and TikTok Shop.
- New locations in weeks, not years
- We recruit locations instead of building warehouses, so the network grows toward wherever your customers are.
- One bad day stays one bad day
- If one location has a problem, your orders move to the next. It never becomes your bad week.
“While we didn't have Shop Promise before Middle Mile and we got it because of Middle Mile … people are selecting us because of Shop Promise.”
Margin moved its US orders out of a Toronto warehouse and put the time into US retail and DTC growth. Asked what he would tell his earlier self: “Do it, and do it faster than you even did.”
Every brand that joins makes delivery faster for the next.
More brands mean more locations holding stock. More locations mean shorter trips to more shoppers. That is how 2-day delivery comes at a standard price, not a premium one.
- More brandsEach one ships real volume through the network
- More locationsVolume pays for new homes near new shoppers
- Shorter tripsStock sits closer to more of every brand's customers
- Faster, same priceWhich brings in the next brand
Set the promise. The control layer runs the rest.
Your stock already lives in our network, so we can run the decisions around it, not only ship it. Choose the delivery speed and cost you want. The agent places inventory, routes orders and prices the trade-offs, and only asks you about the calls that need a person, like a location going on vacation.
- Overview
- Network & inventory
- Objectives & price
- Projections
- Decisions 7
Try it the way our brands do. Place an order.
Buy something small from our demo shop. It ships through the same network our brands use, and you can follow every step behind it, from routing to the carrier handoff.
No minimums. No lock-in. Paid per order, so we only earn more when you sell more.